Attractively Packaged Lies

     Have a brilliantly compact observation from a brilliant source:

Any memetic structure that inhibits biological reproduction must necessarily transfer to the minds of those who do reproduce or it will die out.

They target the youth especially, because their mental firewalls are not yet strong. https://t.co/ICxY3e1Xq2

— Elon Musk (@elonmusk) December 28, 2025

     Bravo! I hope a great many people see the above and reflect on how nicely it characterizes the incentives faced by young Whites today. It also raises a parallel question: were the memetic firewalls of which Elon Musk speaks stronger in previous generations, or have those dedicated to the destruction of the White race and the civilizations it’s built become that much cleverer and more insidious?

     I’m suddenly in mind of an old Heinlein story:

     “Reason is poor propaganda when opposed by the yammering, unceasing lies of shrewd and evil and self-serving men. The little man has no way to judge and the shoddy lies are packaged more attractively. There is no way to offer color to a colorblind man, nor is there any way for us to give the man of imperfect brain the canny skill to distinguish a lie from a truth.”

     [From “Gulf,” in this collection.]

     To be sure, we’re all “men of imperfect brain.” Yet I have a sense that the generations before the great wars of the Twentieth Century were less easily swayed than those that followed. That may be because the examples of family structure were more attractive, more enduring, and less often challenged than are those of today. Today, “alternative” family “structures” abound. Long-term endurance isn’t common. And the promises they make, while seldom spoken aloud, are seductive.

     Young Whites of the prewar years grew up among intact nuclear families that tended to be larger than those of today. They were exclusively heterosexual. They were racially unblended. Childbearing was applauded. Infidelity was condemned. Divorce, while it did occur, imposed a stigma upon those divorcing, especially if minor children were involved.

     The rise of aggressive, subtly anti-family feminist ideology was a large factor as well. World War II forced many women into the workplace, which supplemented the feminist proposition that women could and should have “lives of their own,” apart from child-rearing and homemaking. A young woman’s prime childbearing years, if expended on wage-work, are forever lost. Meanwhile the Betty Friedans and Germaine Greers were exhorting young women to “make something of themselves” – to go to college or enter the workforce – rather than to leave themselves “dependent on a man.” Women’s magazines were increasingly used to reinforce that message.

     I hardly need to expound on the social and economic changes that followed the wars. Compared to the incentives presented to Whites of the prewar years, the differences could not be more striking. (They stand out even more starkly when compared to the incentives faced by young blacks.) The mental defenses of postwar generations were far more easily undermined than those of their predecessors. Many forces converged to do the undermining: schooling at all levels, the news media, the entertainment industries, and the activists perpetually deriding tradition in favor of “change.”

     Just this morning, a young friend – a young woman who recently opted to enlist in the Army – reminded me that inferences are always subject to dispute, and that opinions will vary. No question about that! Were the postwar changes to social structures, customs, and attitudes uniformly bad? Perhaps not; traditional ways aren’t always indisputable or unchallengeable. But they explain much about today’s reproductive malaise.

     Elon Musk spoke of “memetic firewalls” that are too weak to repel the ideological bombardment today’s young Whites endure. Add the great intensification of that bombardment, and it begins to seem that things could hardly have developed otherwise. But human happiness, which Aristotle called the consequence of right doing and right living, appears seriously endangered by the changes the youth of the preponderantly White First World nations have faced. Many who eschewed the old ways of faith, family, and community look back on their decisions with regret. Perhaps lessons are accumulating for those that follow them… however many or few they may be.