Friday, October 12, 2018

An Intelligent Business Plan for Africa

From this CNN report:
Tecno cameras have been optimized for African complexions, explains Arif Chowdhury, vice president of Transsion. "Our cameras adjust more light for darker skin, so the photograph is more beautiful," he says. "That's one of the reasons we've become successful."
 I'd noticed this years ago. In most digital cameras, the default is best for Caucasian complexions. When I had a mixed class, this frequently caused a problem, as if both Black and White kids were in the same photo, either the White kids were washed out to a ghost-like appearance, or the Black kids features disappeared into a dark, undifferentiated blur. The problem is worse when the Black kids are very dark, and the White kids are Irish/Scandi White. Over the years, I got better at post-photo processing on the computer.

Any company COULD have done this - but only Transsion saw the opportunity, and took advantage of it.

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