Thursday, March 5, 2020

It’s Time For Some Good Ads

     The pitchmen working for the various Democrat aspirants to the presidency have not covered themselves with glory this campaign year. Amateurs have been outperforming them by a country mile. For example, I’ve been seeing this Biden For President ad at and other places:

This one is not entirely bad. It does give us a strong sense of the candidate’s most striking quality. However, a candidate’s first need is to distinguish himself from his competitors:

     And of course the candidate’s accomplishments must be emphasized, so the voters can see that he’s a man of decision and action:

     Now that Dodderin’ Joe is the front-runner for the Democrats’ nod, let’s give him the outreach punch he really needs.

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